Monday 15 July 2024

Postmodernism

 Postmodernism in music video: Blog tasks


Media Magazine Theory Drop - Postmodernism

Create a new blog post called 'Postmodernism in music video: blog tasks'. Read ‘The Theory Drop: Postmodernism’ in MM66  (p26). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access. Answer the following questions:


1) What did media theorist and Semiotician Roland Barthes suggest in his essay 'The Death of the Author'?

suggested that the interpretation of someone's work should not be  based on the intentions or identity of the author. Instead he argued for focusing on the reader's interpretation and the text itself.

2) What is metatextuality?

Metatextuality refers to the relationship between texts, where one text refers to or comments on another text.

3) What is the repeated phrase on the cartoon on postmodernism on page 28?

 Didn't have access 

4) How does postmodernism link to media representations and reality?

Postmodernism suggests that media representations don't present reality; they actively shape how we see and understand it.

Music video CSPs and postmodernism

Now apply postmodern ideas to our music video CSPs by answering the following questions:

1) How does the music video for Ghost Town incorporate elements of postmodernism?
  • Intertextuality

  • Irony 

  • Pastiche

  • Deconstruction

2) What film genres are alluded to in the music video for Ghost Town? Which scenes in particular created these links?

film genres like dystopian and post-apocalyptic films from scenes depicting empty streets, and abandoned buildings create.

3) How does Old Town Road use postmodern elements in its music video?

"Old Town Road" mixes country and hip-hop, references Western films with comedy, blending old and new elements of media in a playful way.

4) How does the Old Town Road music video reflect technological convergence and modern digital culture? 
 
The "Old Town Road" music video mixes old cowboy themes with modern internet culture, showing how technology and digital trends reshape traditional ideas in creative ways.

5) What do YOU think Lil Nas X was trying to say about reality and American culture in the music video for Old Town Road?

In the "Old Town Road" video, Lil Nas X critiques stereotypes of American cowboy culture while celebrating individuality. He blends old and new elements to challenge traditional ideas about identity and reality in a playful way.

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