Zuzanna's coursework

 LIGHTING →  Under lighting →   There's more focus on white and softer, warm colours with high key lighting. Low key lighting is all about darkness: shadows, low tones, and the colour black. The contrast between black and any lighter colours is quite stark, creating a more dramatic image than anything you'd take with high key lighting. →  This use of lighting creates an image of mystery and helps us to only focus on the protagonist → High-key lighting and  back lighting  → The use of back lighting allows shadows to fall on the protagonists face creating a sort of dark and sinister tone to the image. → Top lighting  → helps  to increase drama or create mood. Particularly, if used properly, the top lighting will play a different role and helps the product maintain its best appearance. →Key-lighting →It is the primary light source and  is most often placed in front of your subject, at an angle, and thus illuminates one section of your subject helping create a perfectly clear imag

 RECEPTION THEORY → What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert?   The negotiated reading in this 50 Cent advert would be people applying what they see from the advert to everyday life and might think that the company is praising 50 Cent for being a convicted criminal. The oppositional readings could be the different points of views people would have towards this advert E.G. good and bad.  → What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? The negotiated readings for this advert would be people thinking that a big mac is considered healthy due to the fact it is being advertised as a sandwich instead of a burger as people associated burgers with being unhealthy. The oppositional views would be when the consumers still believe that a big mac is a hamburger and shouldn't be advertised as something it is not, to try and trick consumers. → DEFINITIONS →E