Music Video Introduction

 Music Video introduction blog task


This week's work requires Media Factsheet #69: Music Video. You'll need to log in to Google using your Greenford Google account to access this. Read the factsheet and answer the following 10 questions:

1) What is the purpose of a music video?

The purpose of a music video is to visually enhance the music, often by conveying the song's message.

2) How has the digital age changed the production and distribution of music videos?

The digital age has made music videos more accessible online, cheaper to produce, and enables distribution through platforms like YouTube and social media.

3) Which three major record labels are behind VEVO? What is VEVO and why was it created?

Universal Music Group, Sony Music Entertainment, and Warner Music Group.

4) What are the key conventions of a music video?

  • Visual synchronization with the music
  • Performance shots of the artist or band
  • Creative cinematography and editing techniques
  • Use of visual effects or animation
  • Product placement or branding
  • Cultural or artistic references
  • Audience engagement through storytelling or interactive elements
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.

Taylor Swift's "Blank Space" uses narrative to depict a bad relationship, with Swift portraying a character who experiences love and heartbreak. The storyline follows the ups and downs of the relationship, highlighting themes of romance and betrayal.

6) What examples are provided in the factsheet for intertextuality in music videos?

  • Beyoncé's "Formation," which references Hurricane Katrina and the Black Lives Matter movement.
  • Lady Gaga's "Paparazzi," which is in tribute to Alfred Hitchcock's film "Vertigo."
  • Madonna's "Material Girl," which is inspired by Marilyn Monroe's performance in the film "Gentlemen Prefer Blondes."

7) Why do audiences enjoy intertextual references in media products?

Audiences enjoy intertextual references in media products because they add depth and layers of meaning enhancing the viewing experience.

8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:
  • Conventions (movement/narrative/artist)
  • Intertextuality
  • Representation
  • Audience
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?

  • Featuring cinematic storytelling with a narrative structure
  • Depicting the artist's lifestyle and environment
  • Incorporating cultural references and symbolism
  • Showcasing urban landscapes and street culture
  • Blending performance shots with narrative elements


10) How important do you think music videos are in the marketing and promotion of music artists today? Are music videos still essential to a band or artist's success? You need to form your own opinion here.

Yes, music videos remain crucial in the marketing and promotion of music artists today as they offer visual storytelling opportunities.

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